About us
About MBL Brands
MBL Brands Pty Ltd is an Australian company. We own three consumer brands and sell them on Amazon in the USA.
Who we are
We are a small company that owns and runs three brands: Coffee Armada, Küche Chef and SOHO Athletica. We choose the products, work with the manufacturers who make them, and sell them to customers in the USA through Amazon.
Our company is in Australia and our customers are in the USA. We work in the AEST time zone (UTC+10), mostly by email.
You deal with the company director from the first enquiry to repeat orders.
- Legal name
- MBL Brands Pty Ltd
- Based in
- Australia
- Where our brands sell
- Amazon US
How we work
How we work with suppliers
We want suppliers we can reorder from for years. These are the terms we work to.
Orders
We start with a trial order. After that we reorder against a sales forecast, so you can plan production.
Payment
We pay in USD, on payment terms we agree in writing before the first order.
Quality
We test samples in use before we order. Every batch must match the approved sample, and we check each delivery.
Communication
We work by email, in plain English. Tell us early about delays or changes, and we will do the same for forecasts.

For suppliers
What we look for in a supplier
We look for manufacturers who make the same product well, every time, and who tell us early when something changes.
Consistent quality
Every batch matches the approved sample.
Clear communication
You reply in writing and tell us early about delays or changes.
Test documents
You can supply material and test reports, such as food-contact or skin-contact tests.
Stable pricing
You quote in USD and hold prices for an agreed period.
Own-brand packaging
You can print our packaging, inserts and labels.
Export ready
You can pack and label goods for US import and Amazon warehouses.
Talk to us about supplying
Tell us what you make, your minimum order quantity and your prices in USD.